FREE PDF MCC-201 - TRUSTABLE EXAM MARKETING CLOUD CONNECT ESSENTIALS TOPIC

Free PDF MCC-201 - Trustable Exam Marketing Cloud Connect Essentials Topic

Free PDF MCC-201 - Trustable Exam Marketing Cloud Connect Essentials Topic

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Achieving the Salesforce MCC-201 certification demonstrates that a professional has the skills and knowledge necessary to connect Salesforce CRM with Salesforce Marketing Cloud effectively. Marketing Cloud Connect Essentials certification is highly valued in the industry and can help professionals advance their careers in marketing and sales.

The Salesforce MCC-201 exam covers various topics related to Marketing Cloud Connect, including setting up and configuring Marketing Cloud Connect, integrating Marketing Cloud with other Salesforce products, managing data synchronization, and troubleshooting errors. Marketing Cloud Connect Essentials certification exam also tests the candidate's knowledge of email marketing, segmentation, and automation.

The Salesforce MCC-201 Exam covers a wide range of topics, including the basics of Marketing Cloud Connect, integrating Salesforce with Marketing Cloud, configuring Marketing Cloud Connect, and troubleshooting common issues. Candidates are expected to have a deep understanding of Salesforce CRM and Marketing Cloud, as well as experience in configuring and implementing Marketing Cloud Connect.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q88-Q93):

NEW QUESTION # 88
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

  • A. A GUID or another generated ID for Contact Key.
  • B. A common field like Physical Address for Contact Key.
  • C. An email address for Contact Key.
  • D. A number field such as subscriber's phone number for Contact Key.

Answer: A

Explanation:
To send SMS and push notifications together with emails as part of a new customer onboarding journey, Northern Trail Outfitters should use a GUID or another generated ID for Contact Key. A Contact Key is a unique identifier for each contact in Marketing Cloud across different channels and platforms. A GUID or another generated ID is recommended as a Contact Key because it is persistent, consistent, and channel-agnostic. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5


NEW QUESTION # 89
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

  • A. Email Address was used as Subscriber Key
  • B. ContactID was used as Subscriber Key
  • C. Individual Level Tracking was not selected in Marketing Cloud Configuration
  • D. Synchronized Data Sources only push data every 15 minutes

Answer: A,C


NEW QUESTION # 90
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?

  • A. Event Notification Service
  • B. Data View Export with every send
  • C. Platform Events API
  • D. Data Retrieves on the Send Object

Answer: D


NEW QUESTION # 91
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?

  • A. User-Initiated Send Definitions with Filtered Data Extensions
  • B. A Multi-Step journey with Data Extension/Automation entry source
  • C. A Multi-Step Automation with User-Initiated Send Definitions
  • D. A File Drop Automation with User-Initiated Send Definitions

Answer: B

Explanation:
The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after three messages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior. Reference: Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud


NEW QUESTION # 92
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

  • A. Share data extensions from the top-level BU.
  • B. Use the File Transfer Activity to import data into each BU.
  • C. Create a local copy of the product data in each BU.
  • D. Give users the Administrator Role so they can see all of the data.

Answer: D


NEW QUESTION # 93
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